CRAVE nutrition, Toronto ultra Serve Up enjoyable Partnership

CRAVE becomes the legitimate Meal companion of Toronto ultra

CRAVE foodstuff X Toronto ultra

CRAVE becomes the official Meal associate of Toronto extremely

CRAVE turns into the respectable Meal partner of Toronto extremely CRAVE meals X Toronto extremely

CRAVE foodstuff, Toronto extremely Serve Up wonderful Partnership

CRAVE nutrition, Toronto extremely Serve Up entertaining Partnership

TORONTO, July 15, 2021 (GLOBE NEWSWIRE) -- OverActive Media ("OverActive") (TSXV:OAM), a leading international esports company, announced nowadays that Crave meals (CRAVE), a Kraft Heinz Canada company (NASDAQ:KHC), is the new legit Meal associate of the Toronto ultra, Canada's call of obligation team.

the brand new partnership settlement will see CRAVE, which is heating up the frozen aisle with mouth-watering innovation, rating the simplest in-game jersey asset on the Toronto extremely uniforms throughout the conclusion-of-season name of duty League (CDL) Champs competitors. here is a different sponsorship place, because the in-video game branding asset is a one-of-its-variety within the Canadian market.

"In competition, on-jersey manufacturer patches at the moment are smartly-based advertising equipment in traditional sports yet exceptionally new in esports. it truly is why we're so extremely joyful to have CRAVE develop into our first in-online game jersey patch accomplice for our common Toronto extremely franchise," talked about Tyler Keenan, VP of global Partnerships at OverActive.

CRAVE's partnership has already begun, as they supported Toronto extremely via their return to Canada and their two-week quarantine by means of offering unapologetically mouth-watering nutrients. CRAVE branding will also be considered on Toronto extremely's physical jersey for Stage 5 and CDL Playoffs. CRAVE will carry ultra fanatics nearer to CDL playoffs because the reliable proposing companion of Toronto extremely's 2021 CDL Playoff Run, with customized content material, entertaining experiences, TikTok integrations and other enjoyable fan opportunities to connect with Toronto ultra players.

"With so a lot scrimming and VOD studies, being properly fuelled for competitors is a vital a part of being a a success seasoned participant. CRAVE is the excellent clear up for delicious short food on every occasion we want them," introduced perception, Toronto extremely participant.

Story continues

"The CRAVE crew is so excited to be fuelling Toronto extremely's gaming stars as their respectable Meal partner," introduced Brian Neumann, affiliate Director, manufacturer build & Innovation, Kraft Heinz Canada. "we are anticipating setting up an genuine relationship with the name of responsibility community, as we be aware of our product can fuel informal gamers and competitors alike. Our scrumptious food are ready in minutes, letting game enthusiasts spend greater time doing what they love; gaming."

CRAVE is a new meals company that took the frozen aisle by way of storm in 2018, and which now has 19 mouth-watering kinds like Buffalo hen Mac and Cheese and Pesto Ravioli with Spicy Italian Sausage. From dinners to crispy melts to ALL-DAY BREAKFAST, CRAVE is loaded with protein and in a position in barely minutes - best in your gamer wants.

CRAVE joins a growing checklist of industry-leading brands that includes Bell, Bud mild, Canon, purple Bull, everyday song Canada, SkipTheDishes, Jack link's, EPOS and TD financial institution that are working alongside OverActive to power the gold standard fan adventure.

About Kraft Heinz Canada

Kraft Heinz Canada is the country's biggest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada gives high excellent, brilliant taste and meals for all ingesting activities no matter if at domestic, in eating places or on the go. Kraft Heinz Canada items are present in greater than 97 per cent of Canadian households. The enterprise's iconic manufacturers consist of Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-assist and Maxwell residence. Kraft Heinz Canada is committed to the sustainable fitness of our individuals, our planet and our business. For more counsel, please discuss with w ww.kraftheinzcompany.com.

For greater suggestions, please contact:

Babak Pedram, Virtus Advisory group Inc. (Investor relations)(416) 995-8651bpedram@virtusadvisory.com

Joel Shaffer, Longview Communications Inc. (Public members of the family)(416) 670-6468jshaffer@longviewcomms.ca

Paulo Senra, Head of Communications and Public family members, OAM(416) 882-7919psenra@oam.gg

ABOUT OVERACTIVE MEDIA

OverActive Media (TSXV:OAM) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive's mandate is to construct an built-in world company delivering sports, media and enjoyment products for these days's technology of fans with a spotlight on esports, videogames, content material creation and distribution, way of life, and are living and on-line activities. OverActive owns group franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the call of responsibility League, operating because the Toronto extremely, (iii) the League of Legends European Championship ("LEC"), working as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) Flashpoint, operating as MAD Lions Counter Strike:global Offensive (a franchised league operated through B web page Inc., an organization in which OverActive holds a minority pastime), as well as different non-affiliated CS:GO tournaments and leagues. OverAc tive also operates each are living and on-line pursuits, operating as OAM reside and maintains an lively social media presence with its enthusiasts and neighborhood participants, operates fan clubs, and different fan linked actions that raise the attain of its brands.

pictures accompanying this announcement is attainable at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/40ba1b16-6c52-459d-9775-76861aba072e

https://www.globenewswire.com/NewsRoom/AttachmentNg/1e82eddd-9f7b-4c19-b9c5-6cf0c1680bb1

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