Banarasi saree to have QR code woven in

Varanasi, July 25

A QR code will now be woven into handloom Banarasi sarees to confirm their genuineness.

A analysis group on the Mechanical Engineering branch (Industrial administration) of Indian Institute of technology, Banaras Hindu university (IIT-BHU) has developed a new approach that has built in, weaved QR code containing particulars of saree, handloom mark logo, Silk Mark and Banaras Geographical signs (GI) logo.

The analysis work turned into completed by way of IIT(BHU) and Angika co-operative society for confidence-constructing measures the usage of QR code and emblems on sarees in the handloom trade.

The researchers mentioned that the inbuilt weaving of emblems within the saree will authenticate the purity of handmade handloom saree. it is going to provide self assurance to valued clientele to decide on the appropriate handloom sari and curb the misuse of the handloom and its products.

Prof. Prabhash Bhardwaj talked about that the Varanasi handloom trade has to undertake contemporary strategies.

"in accordance with the study carried out with the aid of our research pupil, there's huge competencies for incorporating IT based mostly applications during this business. At current, our analysis crew got here up with QR code know-how and logos weaving on saree," he said.

The company can weave the QR code on saree with details of his personal company and manufacturing. whenever valued clientele are looking to comprehend a couple of product, he has to use the scanner in his cell to know about it. he'll get all details entered within the QR code, like location of the manufacturer, date of manufacture, and so forth. These measures will create confidence in shoppers and increase income.

research pupil M. Krishna Prasanna Naik, who is engaged on the growth of the Banaras handloom trade, mentioned that the Banaras handloom industry is dealing with essential considerations, with advertising and marketing being one of them.

according to his study, most purchasers are not aware about the change between handloom and vigour-loom made saree. handiest a limited number of clients know concerning the handloom mark and GI mark.

His analyze also indicates that purchasers are ignorant of even if agents provide real handloom marks or replica handloom marks with products. So, he came up with the theory of sarees having trademarks and QR code.

Naik spoke of that the thoroughly designed saree consists of 6.50 meters in size during which 1-meter blouse items are protected.

After the sari half is achieved, a part of 6-7 inches of simple textile before the shirt is weaved. This patch contains the QR code and the different three logos.

Incorporating these trademarks in this added textile piece, will no longer cut back the textile electricity and beauty and the looks of the saree will remain intact.

Amresh Kushwaha, chairman, Angika co-operative society and Angika, a Varanasi based dressmaker, have applied the idea for the primary time.

They said that because of the lack of relevant use of GI marks and handloom marks, customers are not certain about the originality of the saris.

"So, we are attempting to incorporate this QR code and handloom mark logs in our sarees. it's going to help our native and foreign purchasers to distinguish between handloom items and vigour loom products," they noted. IANS